TjejHack is a not-for-profit organisation in Sweden, which promotes the hobbyist creation of games and seeks to support communities of the girls and women who make them. As co-founder of the organisation, I volunteered to handle its graphics.
Logo
TjejHack's logo was kept simple, with the idea that a circular shape would lend itself well to being printed on a badge or sticker, for a girl's laptop or rucksack. It also stood out easily when pasted over photographs, such as this header image from TjejHack's Pyjama Jam event in Stockholm:
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/8e0ba67f6a82b41bb6934392f0ddc441/295fa95515bb20e4b28d2e9adc60455c269530f5f93aa1195dedfea880753e63ae29753b498596b8_rw_1920.png?h=1b5c2ecac3da33136c4ceac35ca4ed84)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/8e0ba67f6a82b41bb6934392f0ddc441/c607b34585f2fc58599be6c6c7d36dd28e670818771274b6f77974485ffb958e8cc5e72f40b93378_rw_3840.jpg?h=3876a5af680d20fb1900ff721c5aebf2)
Pixel Tjejer
This illustration is used in a variety of TjejHack materials, including its business cards and website. The idea was to illustrate a variety of feminine people engaging with diverse gaming tools and disciplines.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/8e0ba67f6a82b41bb6934392f0ddc441/d61189d7e1a0f4fccba60a10438c4642ddb7d9564c7093c6b11596da9a924a4387a821e2b46e7b2c_rw_3840.png?h=1969963d7714c4a10b0c260ecd2d0385)
Printed Materials
A set of three flags were used at a variety of venues to guide participants to TjejHack's meeting spaces. They feature characters based on the same pixel style as above:
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8e0ba67f6a82b41bb6934392f0ddc441/52324991ac927cfe710916156bbc556c966d18bd313b4362d913b1b5e2d4f594ab57cf1e544884cc_rw_1200.jpg?h=2e2283d089259ed32e640f586302c768)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/8e0ba67f6a82b41bb6934392f0ddc441/e1654d268a950ba4994da6f58caf7722a71382c21c8c726fe9a10ec36884676cb222578cf57a6c5c_rw_1200.jpg?h=9cf27b01dfe7c2898f4f9bacff4175d0)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/8e0ba67f6a82b41bb6934392f0ddc441/e76412368f973899f4256fa744da567983825cfbe4df41e5e36e7d8aea38e7d7a2eaa7c715afb309_rw_1200.jpg?h=28087d6e9f107654bb7bbf8e1b630ea6)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8e0ba67f6a82b41bb6934392f0ddc441/b5ce463952576b737d6da3e2e92a2714d07b0cf96bfee1478ed0ce2c6fd14d5a0186993483885410_rw_3840.jpg?h=37ec7161c2f99f6d901ec154d71c0a33)